Multiple Grammy Award-winning singer Norah Jones has collaborated with Maison Wessman to develop an exclusive wine range: the Crémant ‘This Life’ and the Rosé ‘This Life’.
Initial situation
The aim was to combine her musical elegance and personal style in a sophisticated wine brand.
Strategy & implementation
Fine Wine Solutions took on the strategic launch of this line in the German-speaking market, including the brand story, positioning in premium gastronomy and specialist retail, as well as event and PR concepts.
Impact
This Life was introduced as a stylish, limited edition wine series in the premium segment and received special attention in the media and top-class gastronomy.
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