Piper-Heidsieck & Restaurant Wolfsbarsch - Premium back in the gastronomy industry
Initial situation
The traditional champagne producer Piper-Heidsieck had lost some of its exclusivity in Germany. Distribution via food retailers and online platforms weakened its premium image.
Strategy & implementation
Fine Wine Solutions initiated an exclusive partnership with the top restaurant Wolfsbarsch. The result: the first personalised Piper champagne for a single restaurant in Germany.
Impact
Piper-Heidsieck returns to premium gastronomy. This strengthens the brand image and gives it a pioneering role in tailor-made gastronomy brand solutions.
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